# Agent 5 — Complete Jasper Journeys Art Asset List

## Goal

Create a complete list of all art and visual assets needed to make Jasper Journeys look like a polished, professional travel brand.

## Logo Assets

1. Main horizontal logo
2. Stacked logo
3. Round emblem
4. Icon-only compass/mountain mark
5. White logo for dark backgrounds
6. Dark logo for light backgrounds
7. Transparent PNG logo
8. SVG logo
9. Favicon
10. Apple touch icon
11. Social profile icon
12. Map marker logo
13. Watermark logo
14. Merch-friendly one-colour logo

## Homepage Assets

1. Cinematic hero video
2. Hero poster image
3. Homepage background texture/pattern
4. Trip planning card images
5. Interactive map preview graphic
6. Weather centre preview graphic
7. Featured guide thumbnails
8. Featured business cards
9. Newsletter signup graphic
10. Seasonal Jasper graphics

## Page Hero Images

Needed for:

1. Things To Do
2. Attractions
3. Trails
4. Wildlife
5. Weather Centre
6. Road Conditions
7. Trail Conditions
8. Food & Drink
9. Nightlife
10. Events
11. Deals
12. Blog
13. Add Your Business
14. Advertise
15. Shop
16. Contact
17. Aurora
18. Bear Spray/Safety

## Attraction Images

1. Old Man Mountain / Roche Bonhomme
2. Pyramid Lake
3. Pyramid Island
4. Patricia Lake
5. Lake Annette
6. Lake Edith
7. Maligne Canyon
8. Maligne Lake
9. Medicine Lake
10. Athabasca Falls
11. Sunwapta Falls
12. Miette Hot Springs
13. Jasper SkyTram
14. Downtown Jasper
15. Icefields Parkway

## Trail Images

1. Old Fort Point
2. Valley of the Five Lakes
3. Maligne Canyon
4. Pyramid Lake Loop
5. Lake Annette Loop
6. Sulphur Skyline
7. Whistlers Summit
8. Edith Cavell area, if available/allowed
9. Easy hike collection image
10. Winter trail image

## Wildlife Assets

### Real Photos

1. Bear
2. Elk
3. Moose
4. Bighorn sheep
5. Mountain goat
6. Deer
7. Coyote/wolf
8. Birds/eagles
9. Wildlife distance safety image
10. Roadside wildlife safety image

### Icons/Badges

1. Bear head
2. Elk head
3. Moose head
4. Bighorn sheep head
5. Paw print
6. Bear spray
7. 30 m distance badge
8. 100 m distance badge
9. Do not feed wildlife
10. Use zoom lens badge

## Weather Assets

1. Weather Centre hero image
2. Weather icons
3. Hourly forecast icons
4. Weekly forecast icons
5. Winter warning icon
6. Rain icon
7. Wind icon
8. Aurora chance icon
9. Smoke/air quality icon
10. Road weather icon

## Road/Trail Conditions Assets

1. Road conditions graphic
2. Alberta 511 style link card
3. Icefields Parkway image
4. Trail closure badge
5. Mud/snow trail badge
6. Wildlife closure badge
7. Fire/smoke alert badge
8. Winter driving image

## Interactive Map Assets

1. Standard map pin
2. Featured map pin
3. Premium map pin
4. Attraction map pin
5. Restaurant map pin
6. Hotel map pin
7. Trail map pin
8. Aurora map pin
9. Wildlife broad-zone marker
10. Safety zone circle style
11. Map legend icons
12. Business popup card graphics

## Business Directory Assets

1. Free listing badge
2. Featured listing badge
3. Premium listing badge
4. Sponsored badge
5. Local favourite badge
6. Add Your Business hero image
7. Package comparison icons
8. Sample featured listing mockup
9. Sample premium map pin mockup
10. Business owner CTA graphic

## Blog Assets

For each of the 30 SEO articles:

1. Hero image
2. Thumbnail image
3. Social share image
4. Pinterest pin image
5. Open Graph image
6. Small inline icons
7. Related article card thumbnail

## Social Media Templates

1. Instagram square post
2. Instagram story
3. Facebook post
4. Facebook cover
5. TikTok/Reels title card
6. YouTube Shorts title card
7. Pinterest pin
8. “Trail of the day”
9. “Wildlife safety tip”
10. “Weekend in Jasper”
11. “Aurora alert”
12. “Local business feature”
13. “Deal of the week”
14. “Weather/road update”

## Newsletter Assets

1. Header logo
2. Jasper Weekend Planner cover
3. Weather alert graphic
4. Aurora alert graphic
5. Wildlife safety graphic
6. Business sponsor block
7. Newsletter footer banner
8. Free download mockup

## Monetization Assets

1. Affiliate booking banner
2. Hotel booking card
3. Tour booking card
4. Car rental card
5. Outdoor gear checklist graphic
6. Travel insurance card
7. Sponsored guide template
8. Ad placement visual placeholders
9. Media kit PDF cover
10. Advertising package graphics

## Shop/Merch Assets

1. Jasper Journeys sticker
2. Old Man Mountain shirt design
3. Wildlife sticker pack
4. Aurora poster
5. Pyramid Lake print
6. Hiking checklist printable
7. Weekend itinerary printable
8. Kids wildlife safety sheet
9. Jasper map poster
10. Logo hat/patch mockup

## Photography Shot List Priority

### Must-have before launch

1. Homepage hero backup photo
2. Downtown Jasper
3. Pyramid Lake
4. Maligne Canyon
5. Maligne Lake
6. Lake Annette
7. Athabasca Falls
8. Wildlife safe-distance shot
9. Food/patio shot
10. Road/trail conditions image

### High-value after launch

1. Aurora
2. Winter Jasper
3. Rafting
4. Hiking trail signs
5. Local business interiors
6. Events/nightlife
7. Scenic road shots
8. Shop/product images

## File Naming Rules

Use SEO-friendly names:

```text
jasper-journeys-pyramid-lake-sunset.jpg
jasper-journeys-maligne-canyon-bridge.jpg
jasper-journeys-bear-safety-guide.webp
jasper-journeys-weather-centre-hero.jpg
```

Avoid:

```text
IMG_1234.jpg
photo1.png
screenshot.png
```

## Asset Production Priority

### Phase 1 — Launch polish

1. Logo variations
2. Navigation/footer brand assets
3. Homepage hero assets
4. Core icons
5. Page hero images
6. Top 10 article thumbnails

### Phase 2 — Monetization polish

1. Business badges
2. Map pins
3. Advertising package graphics
4. Affiliate cards
5. Newsletter lead magnet graphics

### Phase 3 — Growth polish

1. Social templates
2. Merch assets
3. Printable/digital guide covers
4. Seasonal campaign graphics
5. Video/reels title cards