# Agent 3 — Homepage Premium Redesign Plan

## Homepage Goal

The homepage should feel like the main command centre for planning a Jasper trip. It should be beautiful, fast, local, useful, and monetized without feeling spammy.

## Homepage Headline

**Find your way through Jasper.**

## Homepage Subtitle

**Attractions, trails, wildlife, weather, road conditions, aurora alerts, restaurants, nightlife, events, deals, and trip planning — all in one local Jasper guide.**

## Primary CTAs

1. Open Interactive Map
2. Plan My Trip
3. Check Weather & Roads
4. Add Your Business

## Recommended Homepage Structure

### 1. Cinematic Hero

Use the muted/stabilized Jasper video.

Hero includes:

- Jasper Journeys logo badge
- Headline: Find your way through Jasper.
- Subtitle
- Primary CTA: Open Interactive Map
- Secondary CTA: Plan My Trip
- Small trust strip:
  - Local Jasper guide
  - Weather + roads
  - Wildlife safety
  - Business map pins

### 2. Quick Planning Bar

A horizontal planning bar with six buttons:

- Things To Do
- Interactive Map
- Weather
- Road Conditions
- Wildlife Safety
- Food & Drink

Mobile should turn this into scrollable pills.

### 3. “What kind of Jasper trip are you planning?”

Cards:

- First-time visitor
- Family trip
- Romantic getaway
- Winter trip
- No-hiking trip
- Adventure trip
- Budget trip
- Weekend trip

Each card links to a guide or article.

### 4. Interactive Map Preview

Show a screenshot-style map section.

Features:

- Attractions
- Trails
- Restaurants
- Featured businesses
- Wildlife zones
- Aurora areas

CTA:

- Open the Jasper Journeys Map
- Advertise on the map

### 5. Weather + Conditions Snapshot

Small dashboard:

- Current weather
- Next 24 hours
- Road conditions link
- Trail conditions link
- Aurora forecast link

CTA:

- Open Weather Centre

### 6. Featured Guides

Show top SEO articles:

- Best Things to Do in Jasper
- Best Easy Hikes in Jasper
- Jasper Weekend Itinerary
- Where to Eat in Jasper
- Best Wildlife Viewing in Jasper
- Jasper in Winter

Use consistent article thumbnails.

### 7. Featured Local Businesses

This starts monetization.

Cards:

- Featured restaurant
- Featured hotel
- Featured tour
- Featured shop

CTA:

- Add Your Business
- View Advertising Packages

### 8. Seasonal Jasper Section

Auto/manual seasonal focus:

Spring:

- Waterfalls
- Wildlife
- Shoulder-season dining

Summer:

- Lakes
- Rafting
- Hiking
- Patios

Fall:

- Elk rut safety
- Photography
- Quiet getaways

Winter:

- Skiing
- Frozen canyons
- Dark sky
- Hot springs

### 9. Wildlife Safety CTA

Important for trust.

Include:

- Safety distances
- Do not feed wildlife
- Use broad zones only
- Parks Canada official link
- Wildlife guide CTA

### 10. Newsletter / Lead Magnet

Offer:

**Free Jasper Weekend Planner**

Signup copy:

“Get the best Jasper guides, weather tips, seasonal alerts, aurora nights, deals, and new local features.”

Segment options:

- Weekend trips
- Aurora alerts
- Wildlife alerts
- Deals
- Events
- Trail updates

### 11. Booking / Affiliate Section

Helpful not spammy.

Cards:

- Find places to stay
- Book tours
- Rent a car
- Outdoor gear checklist
- Travel insurance

Use affiliate disclosure.

### 12. Shop / Souvenir Preview

Future section:

- Jasper Journeys stickers
- Old Man Mountain shirts
- Wildlife art
- Aurora posters
- Digital trip guides

### 13. Footer CTA

End with:

- Open Map
- Add Your Business
- Join Newsletter
- Check Weather

## Homepage Design Notes

- Use the video hero but darken it enough for readability.
- Use large typography.
- Keep sections airy.
- Use real Jasper photography wherever possible.
- Use matching icon badges.
- Keep conversion CTAs orange/gold.
- Use green/teal for tools and trust.

## Homepage Monetization

Best monetization spots:

1. Featured local business block
2. Map pin promotion block
3. Booking/travel affiliate cards
4. Sponsored guide cards
5. Newsletter sponsorship later
6. Tasteful AdSense below content sections

Avoid placing ads:

- Over the hero
- Inside safety warnings
- Too close to business CTAs
- Too high above first useful content

## Homepage Upgrade Priority

### Must do before launch

- Hero video + headline + subtitle
- Interactive map CTA
- Weather/roads CTA
- Top guides section
- Business CTA
- Newsletter block

### Good soon after launch

- Featured business rotation
- Trip planner quiz
- Seasonal module
- Affiliate booking cards

### Later / advanced

- Personalized itinerary builder
- Login/member alerts
- Live events/deals feed
- AI recommendations