AdSense

Clean ad placements for a trustworthy visitor guide.

Display ads should be useful, limited and secondary to trusted local advertiser relationships.

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AdSense placement strategy

AdSense should support the site without making it feel cheap. Use fewer, cleaner placements around content breaks, not aggressive popups or cluttered hero areas.

Recommended placements

  • One responsive unit after the hero or intro on article pages.
  • One mid-article unit after a useful section.
  • One footer or end-of-guide unit.
  • Avoid ads inside emergency/safety warnings, map controls or business contact CTAs.

Quality rule

Local paid listings and direct advertisers are likely more valuable than display ads over time. AdSense should be a baseline revenue layer, not the whole business model.